Week 7 EOC: The Pitch

For my pitch, I have decided to go the route of mixing two popular snack items, them being corn chips and chocolate. I will be working on variations of a chocolate tortilla chip, which combines the crunch, and texture of a common corn chip with the flavor and decadence of chocolate. There are many pairing combinations that can accompany the chocolate tortilla chip. It can be used as a wafer for ice cream, basically how a corn chip is used to dip into salsa, it can be crumbled up and mixed into your favorite cereal, it can be used as a “spoon” for any yogurt, and it can be eaten by itself as a quick and tasty snack. There will also be different types of chocolate used to make the chips, such as white, dark, and milk chocolate, each giving the chip a different consistency and texture. The ingredients put into making the chips will take from both of the respective snacks, using flour and corn from the tortilla chips and sugar, mil and cocoa from chocolate. The customer base would include those who are adventurous and like to try new things, those who enjoy wafers and cookies, and those who like finger foods that can be paired with many other foods. Confectionary brands such as Mexican company Bimbo and Swiss company Nestle would distribute the chocolate tortilla chip. The channel, as defined by MKTG (Pg 279),  “a medium of communication—such as a voice, radio, or newspaper—for transmitting a message”, would be through social media sites like Twitter and Facebook on their ad space and in magazines involving eateries, restaurants, and cooking. All in all, I believe that the market for chocolate tortilla chips is definitely there, with snacks such as Kellogg’s Kraves and Quaker’s chocolate rice crisps being out in the market to generally good responses.