Week 3 EOC: Making Money for Good

There are millions of companies across the world that produce a product for the betterment or convenience of the consumer, but how many of those companies give back, with their intentions not solely on making a profit? TOMS and Newman’s Own are such companies that give to those who are needy, in either being a one-for-one operation or just giving all profits to charities. For this topic matter, I have found a company that gives back to an institution with the same problem no matter where it is located. The company in question is Yoobi, a school supplies company that gives back school supplies for every item purchased, whether it be scissors, crayons, pencils, etc. Schools across the country face the problem of not being able to provide their students with the adequate supplies that they need on a yearly basis, where the burden is either taken upon by the parents, which might not be financially able to afford such supplies, or the teachers themselves out of their own pockets and good of their hearts. “The report, "Today's Teachers: School Supply Purchasing Dynamics and Behaviors," surveyed almost 1,000 K-12 public and private school teachers in the United States about their purchasing behaviors. The online survey was conducted in February 2015.” “According to the report, teachers expect to spend a total of about $500 on school supplies by the end of this school year, 47 percent of which will come from their own pockets. About one third of teachers expect to spend more on school supplies this year than last.” Keep in mind that this is a recurring problem facing teachers and parents alike due to budget cuts and schools putting their efforts and money into other assets.  This is their mission statement, “Yoobi, pronounced “you-be,” means “one for you, one for me.” For every Yoobi item you purchase, a Yoobi item will be donated to a classroom in need, right here in the U.S. It’s that simple!” With the help of their partner, the Kids in Need Foundation, Yoobi is able to accomplish such a task and I find it amazing since everyone has been a grade school student at some point that may have fallen into the category of being in need. While Yoobi does make a profit from this unlike Newman’s Own, there is a quote from the textbook that states, “Socially responsible companies will outperform their peers by focusing on the world's social and environmental problems and viewing them as opportunities to build profits and help the world at the same time.” (MKTG, PG42) So with this logic, it is perfectly fine for companies to make profit while giving back for a good cause then to not give back at all.