Week 8 EOC: Creative Content

The creative content that I will work on for my chocolate tortilla chips product is a 30 second radio commercial. It will contain music (royalty-free or owned), sound effects, and a great voice to enhance and grasp the concept of my product. I will also include a 10 second version to key-in on the major points. I will provide the scripts and audio files for the commercials as well, which can be in MP3 or WAV format. The theme of the commercial will fit into the fun, lighthearted emotions and characteristics of the target demographic I am aiming to market to, which include kids, teens, and young adults (millennials). The “feel” of the commercial will pertain more to a cookie kind of commercial like Pillsbury or Keebler rather than a chips commercial like Doritos over-the-top productions. It would be aired on radio streaming sites and apps like Spotify and Pandora since its listener base consists of the target demographic I am marketing to, and it will also be aired on public satellite radio to gain a broader audience. After my research is complete, primarily by scoping out grocery stores and seeing if they carry any products that are similar to mine or if they contain the same ingredients, then I can go and write the script for the proposed commercial with the verbiage and flare that will make my product stand out from the other big name competition. Besides the radio commercials, there is not much else I would be able to do with my product based on my skillset, but I can create a video commercial to go along with it if time permits since I do have the knowledge on how to work a camera and I know people that would be willing to contribute to my project.